Emily Thompson Brand Identity

For this school project, I designed a cohesive identity package for Emily Thompson Photography, a professional wedding and portrait photographer. The package includes a letterhead, business card, envelope, and promotional postcard, all designed to reflect her brand identity and showcase her photography. The goal was to create a professional and visually appealing set of print materials that effectively communicate Emily’s brand while incorporating her logo and photographic work. I researched identity packages and promotional postcards to determine essential content and innovative ways to integrate imagery. Using InDesign, I applied layout techniques, typography styles, and strategic photo placement to create a polished and cohesive design that enhances Emily’s marketing and client communication efforts.