'Beachy' - Logo

Passion Project Beachy is a conceptual towel brand I created to explore branding, product design, and mockup execution. Designed for sun chasers, sand dwellers, and spontaneous swim sessions, Beachy celebrates bold patterns, vibrant color, and the carefree energy of summer. For this project, I designed the Beachy logo and applied it across a series of beach and pool towels. I created playful towel patterns and worked closely with mockups to bring the designs to life, focusing on presentation and real-world application. This project challenged me to push my skills in logo design, surface pattern design, and product visualization.